Fast Company Review
Fast Company is a business magazine launched in November 1995 that is published almost monthly (10 issues per year). It reports on the creative aspects of business - innovation, design, social responsibility. Their focus areas are listed below (the share of their content in each area is in prenthesis):
- Emerging Companies and Business Trends
Profiles of emerging companies (e.g. wind farms) or trends in business.
- Environment
Building and selling eco-friendly products.
- Advertising and Marketing
How to communicate your message to your customers more efficiently.
- Design
Articles about the increasing influence of product design on business strategy.
- Creativity and Innovation
New products and business ideas.
- Technology
Consumer technology products and web sites that arebecoming more popular.
My Opinion
Fast Company is the most creative business magazine in the industry and does a good job in highlighting how innovation is changing the face of business. The magazine doesn't cover practical issues that owners and managers face regularly. It has more to do with the philosophy of business.
My Recommendation
Fast Company has very little value to traders or investors. There may be some content that is slightly helpful - like their list of most innovative companies. The list will contain obvious companies (like Google, Toyota, and Target) but there will also be companies listed that you would be surprised to see - like Payless Shoes - that may enlighten you about some otherwise-unnoticed growth prospects. I wouldn't recommend getting the magazine though, given that it has little investment value.
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